Simple plans, honest billing
Start free and stay free for as long as you like. Try Growth or Pro free for 7 days — billing begins after the trial ends unless you cancel before then. Cancel any time from Settings → Subscription.
Prices are in USD. Applicable taxes (such as sales tax or VAT) may be added at checkout based on your location.
Free
Everything you need to start
$0 forever
- Basic account & profile
- Food diary with daily totals
- Weight tracking & simple chart
- Water tracking
- Daily motivation & streaks
- 3 food-photo scans a day (AI-estimated)
- 8 Ash Coach messages a day
Growth
More scans & coach messages, plus all tracking
$9.99 per month
Plus applicable taxes
7-day free trial
- 15 food-photo scans a day (AI-estimated)
- 50 Ash Coach messages a day
- Personalized food recommendations
- Weekly progress summaries
- Advanced progress tracking & insights
- Expanded motivation system
Pro
Highest limits, every feature
$19.99 per month
Plus applicable taxes
7-day free trial
- 30 food-photo scans a day (AI-estimated)
- 150 Ash Coach messages a day
- Everything in Growth
- Highest recommendation & summary limits
- Priority access to new features
What Growth & Pro add
- More generous food-photo scanning
- Advanced nutrition estimates
- Personalized food recommendations
- Goal-based meal suggestions
- Advanced progress tracking
- Weekly progress summaries
- Expanded motivation system
- Advanced food diary features
- Additional personalization
Food-photo scanning has a generous daily allowance rather than an unlimited one, so we can keep pricing stable and honest. Current allowances are shown in the app and may be adjusted as we learn real usage.
Billing, in plain language
If you start a 7-day free trial, you will not be charged during the trial. When the trial ends, the plan you chose renews automatically at its listed price until you cancel.
Listed prices exclude tax. Any applicable sales tax, VAT or GST is calculated from your location and shown at checkout before you pay. Our payment partner, Paddle, collects and remits these taxes.
Cancel before the last day of the trial and you are charged nothing. You keep paid access through the end of any period you have already paid for.
See our Refund & Cancellation Policy, FAQ, Terms and Privacy Policy.
Not sure how many calories to aim for? Try our free calorie deficit calculator.
Ash Fuel is a wellness and nutrition tracking tool. Calorie and nutrition values are estimates and are not medical advice, diagnosis or treatment.